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Penny Snyder

I work with words, art, and people.

Current Status

Celebrating Forklift Danceworks 20th Anniversary!

Biography

Photo of Penny Snyder

An Okie who lives in Texas, I attended Wesleyan University in Middletown, CT where I majored in English and wrote a thesis about architecture, art museums, and public space that received high honors. I’ve worked in communications at Sasaki, an interdisciplinary design firm near Boston, and managed PR for the Blanton Museum of Art in Austin, TX. I am manage communications for Forklift Danceworks, a dance company that makes dances with unconventional dancers and consult for other organizations. I’ve also written about art, design, and museums for the Oklahoma Gazette, Art Focus Oklahoma, and Sightlines Magazine.

Photo of the Blanton Collection

I’m a communicator that works in the arts, urban environment, and civic engagement spheres.

  1. Words

    My work raises visibility for issues, exhibitions, events, and people. I bring accessible language to complex and nuanced stories; root campaigns in meaningful long-term narratives; and structure and organize messages to the benefit of audiences and organizations alike. I’m most skilled in traditional public relations as well as word of mouth and partner-driven marketing, but I’m also experienced in content marketing, social media, and email marketing.

  2. People

    Communications is about building relationships, whether online or in-person. I am also experienced in creating programs and events that build community, strengthen relationships, and facilitate word of mouth attention to key initiatives. When I organize events, I ensure facilitators, speakers, or performers get paid and partnerships are long-term and mutually beneficial for everyone.

  3. Perspective

    Art and architecture don’t happen in a vacuum. I bring an understanding of the arts ecosystem and urban environment and how they intersect with broader histories, communities, and places to my work. I care about understanding history and context to create new ways of moving forward, in language, programs, and my personal life.