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Penny Snyder

I work with words, art, and people

Current Status

Combing through the family archives

Biography

Photo of Penny Snyder

An Okie who lives in Texas, I'm a communicator, a collaborator, and a cultural strategist. I’ve worked in communications at Sasaki, an interdisciplinary design firm near Boston, and managed PR for the Blanton Museum of Art in Austin, TX. I currently manage communications for Forklift Danceworks, a dance company that makes dances with unconventional dancers. I also offer freelance PR and communications services; my clients include an interior design showroom, a landscape architecture firm, and a literary speakers' agency. Occasionally, I write about design, public space, art, and museums for the Oklahoma Gazette, Art Focus Oklahoma, and Sightlines Magazine. I attended Wesleyan University in Middletown, CT where I majored in English and wrote a thesis about architecture, art museums, and public space that was awarded high honors.

Photo of the Blanton Collection

I’m a communicator that works in the arts, urban environment, and civic engagement spheres.

  1. Words

    My work raises visibility for issues, exhibitions, events, and people. I bring accessible language to complex and nuanced stories; root campaigns in meaningful long-term narratives; and structure and organize messages to the benefit of audiences and organizations alike. I’m most skilled in traditional public relations as well as word of mouth and partner-driven marketing, but I’m also experienced in content marketing, social media, and email marketing.

  2. People

    Communications is about building relationships, whether online or in-person. I am also experienced in creating programs and events that build community, strengthen relationships, and facilitate word of mouth attention to key initiatives. When I organize events, I ensure facilitators, speakers, or performers get paid and partnerships are long-term and mutually beneficial for everyone.

  3. Perspective

    Art and architecture don’t happen in a vacuum. I bring an understanding of the arts ecosystem and urban environment and how they intersect with broader histories, communities, and places to my work. I care about understanding history and context to create new ways of moving forward, in language, programs, and my personal life.